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Make a (Marketing) Splash
Obviously, it doesn’t have to be summertime to make a splash in marketing. But with two kids on swim team, we’ve logged many hours at the pool for practice and meets this summer so it’s got me thinking...
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Twitter Chats: The Why (and How) for Writers and Marketers
I’m hoping curiosity got you this far — far enough to scan the first few lines of this post. That’s because I have decided in regard to Twitter chats there are three categories of writers and...
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Retractions, Corrections and Hiccups
So your business story made the newspaper but it’s wrong. At least that’s how you may see it when something you’ve said has come back to haunt you. Or, perhaps there was a fact, date or name that was...
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Social Media Preferences for Tweens and Teens…Today
As someone who must use social media for work, I’m always interested in how others around me use social media for pleasure—especially the tweens and teens. Teaching clients to use these tools for...
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Top Tips for Your Google AdWords Paid Search Advertising Campaign
Measurable, flexible, cost-effective – Google AdWords paid search advertising sounds great, right?!?! Not that I’m getting older or anything, but it’s going on two decades (since my early days in NYC...
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Best Ads of 2013 (so far)
Between Super Bowl advertising and the holiday season, there sometimes seems to be an advertising wasteland. There are some advertising bright spots out there though, despite the ease with which I’m...
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Social Ads, Google+, Facebook, LinkedIn, Twitter and You
Social ads, sponsored stories, endorsements and reviews…reflect a business reality: “If you’re not the customer, you’re the product.” The companies providing the Internet services you use but do not...
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5 Social Media Changes Content Marketers Should Know About
Keeping up with multiple social media platforms has become a full-time job and it’s easy to fall behind. There have been 5 social media changes recently that content marketers should know about. Within...
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How to Leverage LinkedIn
As a solo professional or small business owner, you work hard every day to connect with your customers, peers and other professionals in your industry. We’re not talking the kind of connections made...
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Holiday shoppers: Do we have to give them everything they want?
I’m not referring to my three young daughters’ Christmas list. (FYI, there will not be a puppy under the tree this year.) I am referring to the holiday shoppers. Holiday shopping trends As the holiday...
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Four Must-Have Social Media Tips for Nonprofits
In the real estate sales world, the mantra is “location, location, location.” In the social media world, it’s “relationships, relationships, relationships.” Any social media strategy – whether for a...
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More Good Causes Hurt by Bad Ads
Sigh. You’re probably not surprised any more by inappropriate ads created by major commercial brands (and their agencies) seeking to win awards and break through the clutter solely based on advertising...
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Marketing Media Images to My Three Girls
As my three girls grow up, I am highly attuned to how young girls and women are now portrayed in everything from advertisements to movies. The images in magazines, commercials, billboards, cereal boxes...
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How to Make the Most of Your Time on Social Media
Ever feel like there will never be enough time to use social media effectively? The social media networks change constantly. Conquering all the guru guidelines and best practices is a full-time job....
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Social Media Trends for Mission-Driven Organizations in 2014
Things change. In our fast-paced world, nothing seems to change more rapidly than the technology industry. Not only are computers and other technology constantly evolving, but demand for mobile...
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Why Media Literacy is Not Just for You and Your Family
I’m guessing you feel pretty media savvy yourself and are accustomed to spending time with friends, family and colleagues you consider to be the same. (I know I do.) And yet a spate of recent events...
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Newsle Review Revisited
Withdrawal pangs drive me to revisit an earlier Newsle review. If in the flood of daily information you dread the thought of missing important accomplishments, celebrations or struggles for clients,...
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Sustainability: Leveraging Twitter Lists on Listly
This is a test. This is only a test. This is a test to see if the time and effort put into carefully maintaining a list on Twitter can be leveraged on Listly using its new Twitter list integration. For...
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Growth Companies and Social Media: Do You Fit the Pattern?
I was struck again recently by the tight correlation between growth companies and active social media use. Because the mega consumer product brands get so much attention – think Coca-Cola, McDonald’s,...
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Pinterest and Teens: A new found appreciation
I may have been somewhat premature when I first expressed my doubts about Pinterest for consumers in an earlier post. Let’s just say I’ve been known to be a little slow to warm up to new technology...
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